Sustain™
LOOK FOR THE SUSTAIN™ LABEL
We aim to offer you the best product functionality with the smallest possible negative impact on the environment. Therefore, transparency around material composition and origin are key actions we have taken to ensure consistent openness about our products.
Certainly, all our products meet strict quality and environmental standards, but we are constantly exploring new technologies and methods to further reduce our ecological footprint. To highlight this effort, we have introduced a label for those products that meet our highest criteria. We call this label SUSTAIN™.
The SUSTAIN™ label signifies that a product meets our most stringent standards for responsibility throughout all phases of its lifecycle: production, use, and disposal.
WHAT DOES THE SUSTAIN™ LABEL MEAN?
To obtain the SUSTAIN™ label, the product must meet all the criteria below:
1) Be produced by min. 50% recycled material.
Using recycled materials is key to reducing raw material consumption at the source and enabling a circular economy.
2) Be at least as durable as an equivalent conventional product.
A product made from recycled materials isn’t necessarily more environmentally friendly if it offers reduced functionality and a shorter lifespan.
3) Be composed of recyclable materials.
A SUSTAIN™ labeled product must be easy to dismantle and reuse. It should not contain materials that are fused in a way that prevents recycling.
4) Be produced and transported with minimized or otherwise improved energy consumption.
By increasing local production, we reduce the need for transportation, which is crucial given that energy used in production often accounts for a large portion of the overall environmental footprint. Therefore, products with the SUSTAIN™ label must be produced with minimized or optimized energy consumption. This can be achieved through measures such as reducing resource usage, switching to renewable energy, or opting for local production.
AP 2005 / Coastal Blue
SINCE 1949, STILLING HAS BEEN AT THE FOREFRONT OF INNOVATION IN CURTAIN EQUIPMENT, ADHERING TO THE HIGHEST STANDARDS OF CRAFTSMANSHIP AND DESIGN. IN RECENT YEARS, WE HAVE DEDICATED OURSELVES TO OPERATING A CIRCULAR AND RESPONSIBLE BUSINESS. THIS COMMITMENT IS REFLECTED IN OUR EFFORTS TO CREATE LONG-TERM SUSTAINABLE PRODUCTS, NOTABLY INCREASING OUR RANGE WITHIN THE SUSTAIN™ SERIES. ADDITIONALLY, WE ARE INTEGRATING WHAT WE CALL ‘PURPOSEFUL GROWTH’ THROUGHOUT OUR ENTIRE VALUE CHAIN.
Product details
RECYCLED ALUMINUM
Under the SUSTAIN™ brand, we have created a range of rails which are responsible versions of our market-leading classics. Currently, several profiles are being extruded in Sweden by Norsk Hydro using renewable energy. The rails are produced in Hydro CIRCAL® 75 R aluminium, consisting of a minimum of 75% post-consumer aluminum.
With CO2 emissions of only 2.3 kg per kg. aluminium extruded, the aluminium used emits arounds 73% less CO2 than the average primary aluminium consumed in Europe.* This results in a lower CO2 footprint.
CO2 emissions are record low: 2.3 kg. per kg. aluminum.
Hydro CIRCAL® 75R is DNV, GL and epd® certified.
CURTAIN RAILS in recycled aluminum
The following curtain tracks are made in recycled aluminium:
AP 0520, AP 0689, AP 1005, AP 1100, AP 1170, AP 1200, AP 2001, AP 2005, AP 2690, AP 2668, AP 2694, AP 5001, AP 5408, AP 9001.
The production tool for several new profiles is currently under development.
ACCESSORIES IN 100% RECYCLED NYLON
Our latest initiative in the SUSTAIN™ series is within our accessories program. New accessories have been designed in 100% recycled materials for our AP 2005 rail, in the limited edition colors Green Leaf and Coastal Blue from Jotun Lady.
Thus, we now offer the first complete curtain track made entirely and partially from recycled materials: a track made of Hydro CIRCAL® aluminium, as well as a bracket, a slider and an end cap made of 100% recycled nylon.
Brackets, end caps and sliders are made of nylon (Pehrsson PA6 eco100), which is 100% recycled. Produced in Lynge, Denmark, exclusively using renewable energy.
WHY CHOOSE SUSTAIN™?
With the help of the SUSTAIN™ label, we make it easy to choose responsibly, right down to the detail. You get a product that is:
1) Produced from a minimum of 50% recycled material.
2) At least as durable as an equivalent conventional product.
3) Composed of recyclable and separable materials.
4) Produced and transported with minimized or otherwise improved energy consumption.
